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Press Release by THE PRESS RELEASE PROJECT in Politics
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"Press Release Project" Helps Puget Sound Businesses Further Marketing Goals, Influence November Election
View all releases by THE PRESS RELEASE PROJECT
This press release is about: businesses, press, business, short, marketing, project, political, november, election, customized, further
2004-09-02, THE PRESS RELEASE PROJECT - For a $50 donation to MoveOn.org, the Press Release Project is writing and distributing customized press releases for Puget Sound businesses wishing to garner media attention. This project helps business owners further their marketing goals while contributing to a Democratic win in the November presidential election.Bellingham, WA (PRWEB) September 2, 2004 -- Business owners with marketing goals are too crunched for time to flex their political muscles, right? Wrong. The Press Release Project, founded by Bellingham-based freelance writer and editor Elizabeth Short, is making it easy for Puget Sound businesses to market themselves while channeling funds toward a Democratic win in the November presidential election.
For a $50 donation to the political action campaign MoveOn.org, Short is writing and distributing customized press releases for local businesses wishing to foster political change as well as garner media attention. “A good press release can lead to magazine or newspaper articles, radio interviews, even television appearances,” Short says. “That means free, far-reaching advertising for any business.”
But Short, whose work appears in magazines such as Family Business, Specialty Coffee Retailer, Pacific Yachting, and Fiery Foods, doesn’t just write for businesses, she trains them, too. “It’s the concept of teaching a person to fish. If I deliver a great press release and nothing more, I haven’t done my job,” Short says. “My goal is to train clients to write their own releases, to help them reach marketing independence.”
For businesses at a loss for press release topics, Short has good news. “A software company, consulting firm, massage practice, or catering business needn’t experience an earth-shattering event to warrant a press release,” she says. “Common themes include grand openings, changes in products and services, awards, and special events. The key is a finding a unique angle on everyday operations that will pique the media’s interest.”
Short set the Press Release Project’s fee at $50 so that any business, big or small, can participate. “I wanted to make this act of supporting political change financially accessible to anyone,” she says. While Short requests that businesses place orders and make donations before October 15, customized releases can be redeemed within one year. “If a business is planning an event for next February, that’s no problem,” Short says. “I’ll write the press release to fit their schedule.”
Short takes satisfaction in finding her activism niche. “A few months ago I pledged to raise funds for MoveOn. My skills and experience as a writer are my biggest assets, so I founded the Press Release Project to meet my commitment. As an American, I’m happy to be doing my part for democracy.”
For more information on how the Press Release Project is helping local businesses further their marketing goals while contributing to political change, contact Elizabeth Short at (360) 733-6649 or at .
Source: PR Web™
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